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Wired to Care

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Wired to Care

How Companies Prosper When They Create Widespread Empathy
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Hardback
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Description

In this essential and illuminating book, top business strategist Dev Patnaik tells the story of how organizations of all kinds prosper when they tap into a power each of us already has: empathy, the ability to reach outside of ourselves and connect with other people. When people inside a company develop a shared sense of what's going on in the world, they see new opportunities faster than their competitors. They have the courage to take a risk on something new. And they have the gut-level certitude to stick with an idea that doesn't take off right away. People are "Wired to Care," and many of the world's best organizations are, too. In pursuit of this idea, Patnaik takes readers inside big companies like IBM, Target, and Intel to see widespread empathy in action. But he also goes to farmers' markets and a conference on world religions. He dives deep into the catacombs of the human brain to find the biological sources of empathy. And he spends time on both sides of the political aisle, with James Carville, the Ragin' Cajun, and John McCain, a national hero, to show how empathy can give you the acuity to cut through a morass of contradictory information. Wired to Care is a compelling tale of the power that people have to see the world through each other's eyes, told with passion for the possibilities that lie ahead if leaders learn to stop worrying about their own problems and start caring about the world around them. As Patnaik notes, in addition to its considerable economic benefits, increasing empathy for the people you serve can have a personal impact, as well: It just might help you to have a better day at work.

Author Biography:

Dev Patnaik is a founder and principal of Jump Associates, an innovation strategy firm. He has been an advisor to some of the world's most admired companies, including GE, Target, Nike, and Harley-Davidson. Dev is an adjunct faculty member at Stanford University, where he teaches Needfinding to design and business school students. He lives in the San Francisco Bay Area. Peter Mortensen is the communications lead at Jump Associates and a blog contributor for Wired.
Release date NZ
January 1st, 2009
Author
Audience
  • Professional & Vocational
Country of Publication
United States
Imprint
Financial Times Prentice Hall
Pages
272
Publisher
Pearson Education (US)
Dimensions
144x208x24
ISBN-13
9780137142347
Product ID
2767362

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