Business & Economics Books:

Winning Together

Sorry, this product is not currently available to order

Here are some other products you might consider...

Winning Together

The Story of the Arsenal Brand

Format

Paperback

Customer rating

Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

Share this product

Winning Together by John Simmons
Unavailable
Sorry, this product is not currently available to order

Description

This book offers a highly original view on how Arsenal moved into the elite of world football's financial powerhouses. Football is big business, and it's full of brands that are getting bigger day by day. The real brands, the ones that people of all ages, sexes and backgrounds give their deepest loyalty to, are the clubs. One of the longest established but now fastest-rising of these brands is the Arsenal. Achieving footballing success in recent years, building a world-class team, on the brink of moving to a state-of-the-art stadium - Arsenal seems to be doing most things right. By exploring the development of Arsenal as a brand, this book provides an original insight into one of the world's leading clubs and why so many people are passionate about it. As lifetime supporters and watchers, as well as having expertise in branding, the authors argue that the strength of the Arsenal brand is built on historic foundations that have not been shifted by changed times. The book includes interviews with Arsenal captains - Frank McClintock, Pat Rice, Tony Adams - specially conducted for the book.

Author Biography

John Simmons is a brands and communications consultant. He was previously a director at Interbrand, the world's largest brands consultancy. Matt Simmons is Management Development Manager for Pret a Manger. Both father and son are mad about Arsenal.
Release date NZ
March 1st, 2006
Country of Publication
United Kingdom
Edition
New ed.
Imprint
Cyan Books
Pages
192
ISBN-13
9781904879602
Product ID
1695176

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Help & options

  • If you think we've made a mistake or omitted details, please send us your feedback. Send Feedback
  • If you have a question or problem with this product, visit our Help section. Get Help
Filed under...

Buy this and earn 136 Banana Points