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Winning Results with Google AdWords, Second Edition

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Paperback

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Winning Results with Google AdWords, Second Edition by Andrew E. Goodman
$45.99
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Description

Run a Profitable Google AdWords CampaignReach millions of targeted new customers at the precise moment they're looking for the products and services you're selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. You'll also learn how to expand your ad distribution, test and tweak your ads, track results, and much more. Find out how boost visibility and increase profits with a Google AdWords campaign!Create strategic groups of ads and keywordsUnderstand Google's Quality Score ad ranking system and quality-based biddingUse the keyword tool to your advantageDevelop a successful bidding strategyWrite, test, and refine winning adsFilter out inappropriate prospectsExpand proven ad campaignsMeasure success using Google Analytics and other methodsIncrease conversion rates

Author Biography

Andrew Goodman is principal of Page Zero Media, a marketing agency which focuses on maximizing clients' paid search marketing campaigns. He is the author of the first edition of this book.
Release date NZ
December 29th, 2008
Country of Publication
United States
Edition
2nd edition
Illustrations
ill
Imprint
McGraw-Hill Professional
Pages
400
Dimensions
185x229x21
ISBN-13
9780071496568
Product ID
2750976

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