Despite the regional currency crisis of 1997-1998, Asia Pacific economies continue to be among the most attractive markets in the world. Japanese, American and European firms have invested heavily in the past decades and now are positioning themselves to take advantage of the post-Asian recovery, phenomenal Chinese growth rates and deepening economic liberalization. This study focuses on understanding the market and non-market strategies employed by US firms to boost their share of the developing Asian market and to rally the US government in support of their initiatives. In addition to advancing a theoretical framework to analyse strategy, the book contains an overview chapter focusing on US investment and trade trends in Asia and original case studies of the banking, automobile, telecommunications, chemical, software and electronics sectors that provide insight into winning strategies in Asia.
VINOD K. AGGARWAL is Professor in the Department of Political Science, Affiliated Professor of Business and Public Policy in the Haas School of Business, and Director of the Berkeley Asia Pacific Economic Cooperation Study Center (BASC) at the University of California at Berkeley. He is the founder and Editor-in-Chief of the journal Business and Politics. Aggarwal's books include Liberal Protectionism, International Debt Threat, Debt Games, Le Renseignement Strategique d'Entreprise, Crafting Nested Institutions, Les Horloges Sociales de la Confrontation, and Asia Pacific Crossroads.