Non-Fiction Books:

Win Bigly Mr-exp

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Description

Soon after Donald Trump declared his presidential candidacy, when most experts dismissed him as a joke who'd be gone before Iowa Scott Adams called Trump a master communicator in the same league as Abraham Lincoln and Steve Jobs. As a student of the art and science of persuasion, Adams recognized Trump's deep toolbox for persuasion. On his popular blog, Adams predicted that Trump could go all the way. The public response was ridicule, scorn, and even calls to boycott Dilbert. But ultimately, Adams was right and his critics were wrong. So what did Adams see that the pundits missed? The short answer is the power of irrationality. We humans like to think of ourselves as rational beings, but we overwhelmingly make decisions on gut instinct, then invent reasons to justify those decisions after the fact. Emotional persuasion works despite a leader's flaws, missteps, and tacky behavior. It can overcome all appeals to logic and even self-interest. In his new book, Adams goes beyond politics to look at persuasion tools that can work in any setting. He explains the secret tricks of the world's greatest persuaders, giving readers what he calls "access to the admin passwords for human beings." You'll learn, for instance, how to... Create linguistic kills shots ("Low-energy Jeb"!) with unexpected vocabulary and sticky imagery to refuel confirmation bias Use the High Ground Maneuver-a successful tactic of Steve Jobs during publicity flare-ups-to win almost any debate Spot the tells for cognitive dissonance so you know when others have abandoned reason Written in the clever but relatable voice that his fans love, this is a must read if you care about persuading others in any field-or if you just want to resist the tactics of emotional persuasion when used on you.

Author Biography

Scott Adams is the creator of Dilbert, one of the most popular comic strips of all time. He has been a full-time cartoonist since 1995, after 16 years as a technology worker for companies like Crocker National Bank and Pacific Bell. His many bestsellers include The Dilbert Principle, Dogbert's Top Secret Management Handbook, and How To Fail At Almost Everything And Still Win Big. He is co-founder of WhenHub. He lives outside of San Francisco.
Release date NZ
October 30th, 2017
Audience
  • General (US: Trade)
Contributor
  • Foreword by Scott Adams
Country of Publication
United States
Imprint
Portfolio
Pages
304
Publisher
Penguin Putnam Inc
Dimensions
153x229x19
ISBN-13
9780525533320
Product ID
27290968

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