The knowledge, resources, and computing power of billions of people are self-organizing into a massive new collective force. Interconnected and orchestrated through blogs, wikis, chat rooms, peer-to-peer networks, and personal broadcasting, the Web is being reinvented to provide the first global platform for collaboration in history. Wikinomics is the definitive investigation into how small businesses can achieve success by using a dynamic ecosystem of partners to co-create and peer-produce value in this newly-emerging, networked economy. Encouraging consumers, employees, suppliers, partners and competitors alike to share information and ideas, mass collaboration marks a profound change in the way business is conducted and radically alters the future of corporate architecture, strategy and management.
Don Tapscott is Chief Executive and founder of New Paradigm, a think tank and strategy consulting company. He is the author of ten books. He teaches at the University of Toronto.Anthony D. Williams has been researching and writing books about trends in technology and society for over a decade. His advice has been sought by international institutions including the World Bank. He holds a Masters in Research from the LS Economics and is Vice President and Executive Editor at Paradigm.Visit www.wikinomics.com