Art & Photography Books:

When Attitudes Become the Norm

The Contemporary Curator and Institutional Art


Paperback / softback

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When Attitudes Become the Norm by Beti Zerovc
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In her provocative book on the field of curating and institutional art, Slovene art historian and theorist Beti erovc questions the character and limitations of both the exhibition-maker as artist and the exhibition as a work of art. Given the inescapable conditions of capitalism, do the socio-political objectives of the curator manifest contradictory or even opposite effects? The book culminates with erovcs queries about the ritualistic function of contemporary art exhibitions, evocatively expressed in her introduction, There was once great discussion about how removing artworks from their original context and installing them in the museum meant their certain death. Today, it seems, we need to be thinking about different questions. Does the institution of visual art bring something to something to life...and what, in fact, are we summoning to life? The softcover publication includes contributions by international thinkers Pierre Restany, Zoran Krinik, Harald Szeemann, Daniel Buren, Charles Esche, Beautiful Freedom, Walter Benjamin and Mary Anne Staniszewski.
Release date NZ
July 21st, 2016
Country of Publication
Iza Editions
Archive Books
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