Mark H. McCormack divulges secrets, savvy and hard-headed advice to enable anyone to put themselves in a winning situation in their career and personal life. McCormack founded his company, IMG, on a handshake and it is now the largest, most dominant sports marketing company in the world. Drawing on his own experience and success, McCormack focuses on the key disciplines and lessons to be learned in order to be a winner.
Mark McCormack was educated at William and Mary and Yale Law School. He was an associate at a Cleveland law firm when he began representing a young unknown named Arnold Palmer. A host of sports celebrities followed and today his company, IMG, represents a wide array of events and players. Since the publication of his classic book What They Don't Teach You at Harvard Business School, IMG has continued to grow and now employs 2000 people. The success of his company is taught as a case study at Harvard Business School.