"What the Doctor Smokes" celebrates a time of innocence, when advertisers could tell us any old garbage and we'd believe it.From the minor untruth - typewriters that make the working day so much fun (really?) - to the amazing claim - cigarettes that are recommended by doctors and electric corsets (ouch!) that promise the perfect figure - and featuring some that can't ever have seemed a good idea - such as a chin reducing head cage - this book contains 85 of the most outrageous adverts ever to have been thought up by ad execs.Hilarious and shocking, "What the Doctor Smokes" reminds us not to believe everything we're sold!
Kate Parker has been fascinated by the power of advertising ever since was conned into believing that 'a finger of fudge is just enough'. She was the editor/researcher on The Worst Fashion Trends in the World and Smooth Operator (both New Holland) and lives in London.