Ram Charan has seen the business world from both ends of the spectrum. While growing up in India, working in his family shoe business, he came to understand how a business works and the critical elements of success: return on assets, growth, rate of inventory turnover, understanding your customers, and the changing marketplace. After coming to America, teaching at Harvard, and advising world class CEO's like Jack Welch of GE, Jac Nasser of Ford and Chad Holliday of DuPont, he knew that there are universal laws of business success and that they are the same for street peddlers and Fortune 500 CEO's. A powerful lesson in what is really important in business, this remarkable book takes the lessons of the peddier and reveals how they can be used by the rest of us. Reminiscent of best-sellers like Who Moved my Cheese? and The One-Minute Manager, What the CEO Wants You to Know is simple, direct and of immense use to everyone in business - from those just starting their careers who want to master the essentials of business, to senior executives who need to be reminded that success in the executive suite is based on the same common sense and universal business laws that make or break the corner fruit stand.
Ram Charan is a highly sought adviser to CEOs and senior executives in companies ranging from start-ups to the Fortune 500, including GE, Ford, DuPont, EDS, Universal Studios, and Verizon. He is the author of Boards That Work and the coauthor of Every Business Is a Growth Business and E-Board Strategies. Dr. Charan has written numerous articles for Harvard Business Review and other publications, including the Fortune cover story "Why CEOs Fail."He has a D.B.A and an M.B.A. from Harvard Business School and has taught at Harvard and Northwestern. He won the best teacher award at Northwestern's Kellogg School and was recently elected a Fellow of the National Academy of Human Resources.