What Is Strategy and Does It Matter?

By:

Richard Whittington

Format:

Paperback / softback

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Description

In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice. The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and 'ebusiness' sectors.

Author Biography:

Richard Whittington is Senior Lecturer in Marketing and Strategic Management at the University of Warwick, where he teaches on MBA, executive and doctoral programmes.

Release date NZ

December 21st, 2000

Author

Richard Whittington

Audiences

Professional & Vocational
Tertiary Education (US: College)

Edition

2nd edition

Pages

168

Dimensions

156x234x8

ISBN-13

9781861523778

Product ID

1975082

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