This series of five books presents a varied, engaging collection of trivia organised around the five classic queries: who, what, when, where and why. What's That? Is the second title in the 5 Ws series. It has the same light-hearted and entertaining tone as the other titles, with the small, appealing format that demands to be picked up and opened again and again. This book focuses on the sundries of life, including inventions, fashion, and a myriad of other facts for readers to pick up
Erin McHugh has been in publishing for over 25 years. She began in editorial, but spent most of her career as Creative Director of Franklin Spear. It was the combined talents of Erin and Alex Nelson that transformed the fading agency into the American Book Industry's largest, most creative advertising agency.