Being successful in business is about being both entrepreneurial and process driven; about combining the numbers, the words and the questions to help you achieve the vision you have dreamed of. This book helps you consider why you're in business, what you are trying to develop and how you should set about doing it. It shows that to be successful the businessperson needs to be focused on much, much more than the product or service that they have set out to deliver. Well-Versed is a store of facts, figures, ideas, concepts, advice and diagrams to help you succeed in the business you set out to build. It is both practical and dynamic in its powerful explanation of 'the way it needs to be'.

Author Biography

David Adams is a business and leadership coach and mentor. A chartered accountant, he has been a stockbroker and corporate financier and ultimately chief executive of a major firm. He has acted as a consultant to professional practices and the Stock Exchange, London. David has spent the last decade providing leadership and business coaching to both senior corporate executives and owner managers. He runs CEO and small business groups for Vistage International, the world's leading chief executive peer group organisation. He is a member of the Association for Coaching. He is a governor of the Kensington and Chelsea College of Further Education. As an international performance poet he has brought poetry to coaching and training as a means of unlocking creativity and driving innovation in teams and individuals.