When it comes to copy, what works in the brick - and mortar world does not necessarily grab Web consumers...and with new developments like social networks, blogs, and YouTube, the strategies that worked even a few years ago, are unlikely to grab people's attention today. Completely updated for the current online marketplace, "Web Copy That Sells" gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. Featuring updated strategies for communicating and selling in the continually evolving landscape of Web 2.0, the second edition unlocks the secret to turning today's online prospects into paying customers!
Table of Contents
Contents Foreword Acknowledgment Introduction to Second Edition 1GETTING STARTED: THE DYNAMICS OF WEB SELLING 2A SIMPLE BLUEPRINT FOR WRITING KILLER WEB COPY 3CRAFTING YOUR COPY 4E-MAIL MARKETING: THE INTERNET'S KILLER APPLICATION103 5USING PSYCHOLOGY TO MOTIVATE PROSPECTS TO BECOME PURCHASERS 6THE ART OF CHANGING YOUR PROSPECTS' MINDS 7INCREASING SALES THROUGH THE USE OF INVOLVEMENT DEVICES 8ONLINE MARKETING COMMUNICATIONS: IT'S WHAT YOU DO AFTER PEOPLE VISIT YOUR WEBSITE THAT COUNTS 9 THE SPECIAL RULES FOR WEB COPYWRITING TO THE BUSINESS-BUSINESS (B2B) MARKET 10WEB COPYWRITING IN THE AGE OF WEB 2.0 11LAST BUT NOT LEAST: TYING IT ALL TOGETHER Index
Maria Veloso is Director of Web Copywriting University, a sought-after speaker on Internet marketing strategies, and the former Director of Creative Web Writing for Aesop Marketing Corporation.