From evaluating whether professional speaking is an appropriate career and setting up an office to creating a dynamic marketing platform and designing the perfect website, this book takes readers through all stages of establishing a profitable and rewarding business. Atkinson's refreshing 'tell it like it is' approach cuts to the heart of each strategic move. And her tips, techniques, exercises, and success stories will help readers take their careers to the next level. The book teaches readers: how to position themselves in the industry as experts; how to craft a dynamic speech that creates repeat business; how to develop products that add revenue streams; insider tips on setting and raising fees; and, how to work with speakers bureaus. The ultimate guide to building a thriving professional-speaking business, this book provides readers an easy-to-follow formula for teaching heir highest potential - attaining more bookings at higher fees.