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Visual Research

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Visual Research

An Introduction to Research Methodologies in Graphic Design

Format

Paperback

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Visual Research: An Introduction to Research Methodologies in Graphic Design by Ian Noble
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Description

Explains the key terms and theories that underlie design research; examining the importance of audience, communication theory, semiotics and semantics. Features a range of case studies which demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process.

Author Biography

Ian Noble is currently director of research and postgraduate programs within the School of Graphic Design at the London College of Communication. He has worked professionally as an editorial designer and as an educator and design writer. Russell Bestley is a senior lecturer at the London College of Communication. His work has been primarily concerned with research through education and practice. He has recently completed a PhD on the second generation of UK punk and graphic design.
Release date NZ
December 1st, 2004
Country of Publication
Switzerland
Illustrations
illustrations
Imprint
AVA Publishing SA
Pages
192
Dimensions
220x300x18
ISBN-13
9782940373208
Product ID
2061742

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