Business & Economics Books:

Visual Consumption

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Visual Consumption by Jonathan Schroeder
$529.99
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Description

A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and corporate image is critical for economic success. This book draws from art history, photography and visual studies to develop an interdisciplinary, image-based approach to understanding consumer behaviour. Focusing on four themes: representation, photography, images and identity, it presents a theoretical perspective on visual consumption, providing wide-ranging examples from advertising, the internet, photography, design, theatre and tourism, and discusses the importance of the internet in bringing visual issues into the mainstream of strategic thinking; spurring research into perception of visual displays. Incorporating case studies from the US, Europe and the UK, this book provides an unparalleled guide to the visual consumption processes necessary for understanding and succeeding in today's market.
Release date NZ
January 10th, 2002
Country of Publication
United Kingdom
Imprint
Routledge
Pages
206
Dimensions
156x234x19
ISBN-13
9780415244244
Product ID
1681595

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