Vertical Cooperative Advertising in Supply Chain Management Image close
Vertical Cooperative Advertising in Supply Chain Management by Gerhard Aust
Vertical Cooperative Advertising in Supply Chain Management by Gerhard Aust
Show Hide Adult Content
Vertical Cooperative Advertising in Supply Chain Management close

Business & Economics Books:

Home  
Books  
Business & Economics  
Economics  
Economic theory & philosophy

Vertical Cooperative Advertising in Supply Chain Management

A Game-Theoretic Analysis
Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

By:

Format:

Paperback / softback
$148.00
Available from supplier

The item is brand new and in-stock with one of our preferred suppliers. The item will ship from a Mighty Ape warehouse within the timeframe shown.

Usually ships in 3-4 weeks
0 in Trolley
Free Delivery with Primate
Join Now

Free 14 day free trial, cancel anytime.

Buy Now, Pay Later with:

4 payments of $37.00 with Afterpay Learn more

6 weekly interest-free payments of $24.67 with Laybuy Learn more

Availability

Delivering to:

Estimated arrival:

  • Around 4-14 June using International Courier

Explore more Contributions to Management Science

See all products in this series

Corporate Sustainability as a Challenge for Comprehensive Management
$292.00
Corporate Sustainability as a Challenge for Comprehensive Management
Paperback / softback
Available - Usually ships in 3-4 weeks
Innovations for Healthcare and Wellbeing on Hardback
$470.00
Innovations for Healthcare and Wellbeing
Hardback
Pre-order - out 24 May 2024
Cooperatives in an Uncertain World on Hardback
$163.00
Cooperatives in an Uncertain World
Hardback
Pre-order - out 17 Jun 2024
Understanding and Managing Socioeconomic Systems Behaviour on Hardback by Rossen Kazakov
$319.00
Understanding and Managing Socioeconomic Systems Behaviour
by Rossen Kazakov ~ Hardback
Pre-order - out 31 May 2024
Digital Entrepreneurship on Hardback
$521.00
Digital Entrepreneurship
Hardback
Pre-order - out 29 Jun 2024
Artificial Intelligence and Business Transformation on Hardback
$444.00
Artificial Intelligence and Business Transformation
Hardback
Pre-order - out 5 Sep 2024
Decision Making in Interdisciplinary Renewable Energy Projects on Hardback
$474.00
Decision Making in Interdisciplinary Renewable Energy Projects
Hardback
Pre-order - out 28 May 2024
Financial Accounting on Hardback by Sara Trucco
$148.00
Financial Accounting
by Sara Trucco ~ Hardback
Available - Usually ships in 3-4 weeks
Sport Entrepreneurship and Public Policy on Hardback
$444.00
Sport Entrepreneurship and Public Policy
Hardback
Available - Usually ships in 3-4 weeks
Women's Entrepreneurship in Former Yugoslavia on Hardback
$291.00
Women's Entrepreneurship in Former Yugoslavia
Hardback
Available - Usually ships in 3-4 weeks
Disadvantaged Minorities in Business
$368.00
Disadvantaged Minorities in Business
Paperback / softback
Available - Usually ships in 3-4 weeks
Development and Implementation of Health Technology Assessment by Valentina Beretta
$444.00
Development and Implementation of Health Technology Assessment
by Valentina Beretta ~ Paperback / softback
Available - Usually ships in 3-4 weeks
Organizational Trust on Hardback by Johannes Karl Muhl
$291.00
Organizational Trust
by Johannes Karl Muhl ~ Hardback
Available - Usually ships in 3-4 weeks
Cross-Border Life and Work on Hardback
$342.00
Cross-Border Life and Work
Hardback
Available - Usually ships in 3-4 weeks
Management Strategies to Survive in a Competitive Environment on Hardback
$470.00
Management Strategies to Survive in a Competitive Environment
Hardback
Available - Usually ships in 3-4 weeks
Virtuous Cycles in Humanistic Management on Hardback
$291.00
Virtuous Cycles in Humanistic Management
Hardback
Available - Usually ships in 3-4 weeks

Description

In this book methods from Operations Research and Game Theory are used to determine companies’ profit-maximizing strategies related to pricing and (cooperative) advertising. It considers different supply chain structures as well as various distributions of power, making it possible to analyze both inter-echelon and intra-echelon dependencies between the companies’ decisions. Additionally, an approach based on fuzzy set theory is presented in order to compensate for incomplete or missing data on market characteristics. Vertical cooperative advertising is an essential element of partnerships between manufacturers and retailers, allowing manufacturers to financially support their retailers’ advertising efforts so as to increase sales for the entire supply chain. Given that such programs not only make up a considerable part of many companies’ advertising budgets, but are also a controversial subject in many business relations, their correct design is of particular importance.

Author Biography:

Gerhard Aust is researcher and lecturer at the Chair of Industrial Management at the TU Dresden, Germany, where he leads a working group in Operations Management. He has published several articles in the field of operations research and supply chain management and serves as a reviewer for renowned journals. Furthermore he is engaged in consulting projects with partners from different industries.
Release date NZ
September 22nd, 2016
Author
Audience
  • Professional & Vocational
Edition
Softcover reprint of the original 1st ed. 2015
Illustrations
34 Illustrations, black and white; XXII, 149 p. 34 illus.
Pages
149
Dimensions
155x235x9
ISBN-13
9783319384429
Product ID
25635329

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Explore more by Gerhard Aust

See all books by this author

Vertical Cooperative Advertising in Supply Chain Management on Hardback by Gerhard Aust
$149.00
Vertical Cooperative Advertising in Supply Chain Management
by Gerhard Aust ~ Hardback
Available - Usually ships in 3-4 weeks

Recommended for you

Recommended from your browsing history

Help & options

Filed under...

Books >
Business & Economics >
Economics >
Economic theory & philosophy
Books >
Business & Economics >
Business & Management
Books >
Business & Economics >
Business & Management >
Management Techniques >
Management decision making
Books >
Business & Economics >
Business & Management >
Management of specific areas
Books >
Business & Economics >
Business & Management >
Sales & Marketing
Books >
Non-Fiction >
Maths & Science >
Mathematics >
Optimization >
Game theory