Using Social Media to Build Library Communities: A LITA Guide is a community-building action manual for practitioners across the profession. By bringing together an array of perspectives to explore community building through social media, this book serves as the go-to resource for professionals who want to take social media beyond marketing and promotion to build an inclusive and engaged community of library users.
Each chapter contains clear explanations of important topics for building communities through social media, and readers will come away with cohesive approaches for their own libraries. Using Social Media to Build Library Communities demonstrates that an energetic and committed community exists to help and guide fellow community builders.
Scott W. H. Young is assistant professor and digital initiatives librarian at Montana State University Library. He has published and presented on user experience, participatory design, social media, and web privacy.
Doralyn Rossmann is associate professor, administrative director of Data Infrastructure and Scholarly Communication, and head of collection development at Montana State University Library. Her recent presentations and publications include public budgeting, library-vendor relations, and social media including ethics, optimization, and community building.