"Interdependence is ten times more challenging than independence, but it is the only viable long-term solution for effectiveness in our relationships at work and at home. This is brilliantly illustrated in Unshrink."Dr Stephen Covey, author, The 7 Habits of Highly Effective People Unshrink is the book that exposes the deep-seated myths that keep people and businesses from fulfilling their potential and replaces them with a set of principles that make us better people, that make businesses more profitable and that make the world a more decent place to live.Unshrinkis a new word. It means to restore something to its natural dimensions. It leads to radical change without going back to the beginning. For ourselves, for other people, for businesses.And that's necessary argue Max McKeown and Philip Whiteley, because people and businesses have been shrunk. And to be all we can be - fulfilled, successful decent people who work in profitable, sustainable, successful businesses, we need to bust the myths that are keeping us and our companies shrunk.Our shrinking myths tell us that we are what we do, that work is more important than life, that capital creates value, that people are stupid, that people do as they are told, that all change is good, that plans must be kept secret, and that the organisation is a machine.To replace the myths we will need new principles to give us back our sleep and self-respect while at the same time increasing passion and profitability. These principles will help us deal with our world, our ever more complex world,the way it is. Clear principles and truths help us to understand unclear events and situations. From these principles we discover that we are not what we do, but what we can become. That work does not come first, it should only serve life. That we are all are human, boss and employee alike. That the plan must stop being secret so that it can unify everyone. That only good change is good. That our organisations and our world are communities not machines. That they are only improved as we share. And that sharing will only happen as trust is built not as the number of rules is increased. Does this mean anarchy? Far from it. But it does mean not treating employees like criminals, sheep, rats, half-wits, or naughty children. It means a workplace for grown-up, complete people with families, brains, unfulfilled ambitions, and pride. People who will follow willingly when they understand the principles, believe in them, and are permitted the freedom to follow their own initiative in so doing. Unshrunk people make better employees and better citizens. Unshrunk businesses make better employers and increased profit. WORK DOESN'T HAVE TO BE THIS WAY

Author Biography

Max Mckeown is an independent consultant with web consultancy Maverick and Strong, a company that specialises in rebuilding organisations around their customers. He is a business writer and strategy consultant to organisations across industry sectors, and is also a popular conference speaker and regular magazine columnist. He is currently strategic advisor for a number of global e-business ventures. Philip Whiteley is a freelance journalist, specialising in personnel issues. He contributes features on management to The Times, where he also has a weekly column on trends in remuneration. Hew writes regularly for Director magazine, Personnel Today and other titles. Philip speaks regularly on the relationship between better management of people and business success, and on how to handle the media.