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Business & Economics Books:

Unleashing The Innovators

How Mature Companies Find New Life with Startups

Format

Hardback

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Unleashing The Innovators by Jim Stengel
$47.99
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Description

Former global marketing officer for Procter and Gamble and business consultant Jim Stengel saw firsthand the importance of establishing partnerships and learning key insights from the startup world. In an eye-opening book, he looks at such established companies as GE and Western Union, Wells Fargo and IBN, Target and Motorola Solutions, Toyota and Bayer to see what they are learning from their alliances with entrpreneurs and startups--as well as the potential pitfalls and course corrections when a partnership goes awry. Jim closes by looking at how 10, 20, and 30-year-old "startups" like Microsoft, Google, and Apple are reinventing themselves--and what that bodes for legacy companies everywhere.

Author Biography

JIM STENGEL was the global marketing chief for Procter and Gamble, where he worked for over 25 years. In 2008, he left to form Stengel Consulting, working with companies to build brands and grow their business. He is the author of the acclaimed business book Grow.
Release date NZ
August 24th, 2017
Country of Publication
United States
Imprint
Crown Business
Pages
288
Dimensions
146x215x23
ISBN-13
9780451497239
Product ID
26521164

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