One day in 2002 Doug Bruce, a handsome, successful Brit, woke on the New York subway - not only did he not know where he was, he had no idea who he was. Oscar-shortlisted British film UNKNOWN WHITE MALE, directed by British filmmaker and personal friend Rupert Murray, tells Doug’s fascinating and moving story as he comes to terms with - and discovers the surprising positive aspects - of his sudden and inexplicable amnesia. 

From the emotion of ‘meeting’ his family to the awe and wonder of seeing the sunset; from the giddiness of falling in love to the awkwardness of seeing old friends; from the childlike excitement of tasting chocolate mousse to the overwhelming visual sensation of walking through Times Square - UNKNOWN WHITE MALE reveals Doug’s extraordinary experience of encountering his life for the ‘first’ time.

Alongside current footage shot in London and New York, Murray assembles fragments of Doug’s life through personal video diaries, key interviews, reconstructions and home-video footage from their younger days - piecing together past and present to create a visually explosive film. As he continues to be shaped by his new experiences and friends, and with a 95% chance of his memory one day returning, the question is - does the ‘new’ Doug want the ‘old’ Doug back?