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Uniform Across-the-Board Promotions by Marc-Oliver Jauch
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Uniform Across-the-Board Promotions

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Description

Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers. This latest form of promotion has gained massive popularity among retailers and consumers in recent times. This book analyses their impact on short- and long-term retailer performance and consumer shopping behaviour by applying state-of-the art marketing research methods. Furthermore this book provides guidance for retail and marketing managers on how to best profit from UABPs, to increase sales and profits while balancing the risks associated with this type of promotion.

Author Biography:

Dr. Marc-Oliver Jauch works as an investment professional for the global private equity fund, Apax Partners, in their London and Munich office, mostly focusing on European services and retail investments. Prior to joining Apax Partners, Oliver was a project leader with the Boston Consulting Group and gained experience with Goldman Sachs, McKinsey and Co and Robert Bosch France before that. Oliver has a PhD (Dr. rer.pol) in economics and managerial science (summa cum laude) holds an MBA from ESSEC Business School in Paris and a MA (Dipl.-Kfm) in Finance & Economics from the University of Mannheim (highest distinction). Oliver has successfully invested in and co-founded several start-ups and supports the charity foundation Joblinge on whose board he sits.
Release date NZ
September 17th, 2016
Audience
  • Professional & Vocational
Edition
Softcover reprint of the original 1st ed. 2014
Illustrations
9 Illustrations, black and white; XVII, 102 p. 9 illus.
Pages
102
Dimensions
155x235x7
ISBN-13
9783319383101
Product ID
26084238

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