Non-Fiction Books:

Understanding the Consumer

A Psychological Approach

Format

Paperback

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Understanding the Consumer by David A Statt
$170.99
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Description

Understanding the Consumer is a core text for students of consumer or buyer behaviour. It looks at the subject from a psychological perspective and psychological themes that cross different areas are highlighted - such as personality patterns and lifestyle effects on shopping behaviour. The book is very student-friendly. It avoids jargon and attempts through examples and illustrations to put across just how interesting a subject this can be. The writing is lively and provocative, taking a slightly more sceptical and irreverent view of the subject than many texts in the area. At the end of each chapter there is an annotated further reading list and a selection of questions for discussion.

Author Biography

DAVID A. STATT is a psychologist by trade, with an MA from the University of Glasgow and a PhD from the University of Michigan. His experience includes commercial market research and management as well as academic research and management. He is a freelance writer, consultant and lecturer in psychology and business studies and teaches at the Edinburgh University Management School. He has written a number of books including Psychology and the World of Work, published by Macmillan in 1994.
Release date NZ
March 5th, 1997
Author
Country of Publication
United Kingdom
Illustrations
XVI, 352 p.
Imprint
Palgrave Macmillan
Pages
352
Dimensions
156x234x17
ISBN-13
9780333660638
Product ID
1665009

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