Non-Fiction Books:

Understanding Media Users

from Theory to Practice

Format

Hardback

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Understanding Media Users by Tony Wilson
$268.99
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Description

Understanding Media Users: From Theory to Practice focuses on the blurred concept of the "active audience" at the core of media studies. * examines the relationship between media and audiences by one of the world's leading media scholars * provides a history of media effects' and an overview of the current analytical approaches that constitute media reception theory * charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies * concludes with additional insights into the future of media reception in a global age

Author Biography

Tony Wilson is Associate Professor, Faculty of Economics and Business, at University Malaysia Sarawak, and Associate Research Fellow, Global Cities Institute, at the Royal Melbourne Institute of Technology.
Release date NZ
September 5th, 2008
Author
Country of Publication
United Kingdom
Imprint
Wiley-Blackwell (an imprint of John Wiley & Sons Ltd)
Pages
232
Dimensions
156x238x19
ISBN-13
9781405155663
Product ID
3090393

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