Understanding Media Users

From Theory to Practice

By:

Tony Wilson

Format:

Hardback

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Description

Understanding Media Users: From Theory to Practice focuses on the blurred concept of the "active audience" at the core of media studies. * examines the relationship between media and audiences by one of the world's leading media scholars * provides a history of media effects' and an overview of the current analytical approaches that constitute media reception theory * charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies * concludes with additional insights into the future of media reception in a global age

Author Biography:

Tony Wilson is Associate Professor, Faculty of Economics and Business, at University Malaysia Sarawak, and Associate Research Fellow, Global Cities Institute, at the Royal Melbourne Institute of Technology.

Release date NZ

September 5th, 2008

Author

Tony Wilson

Audience

Tertiary Education (US: College)

Pages

248

Dimensions

160x236x18

ISBN-13

9781405155663

Product ID

3090393

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