Non-Fiction Books:

Understanding Media Economics

Sorry, this product is not currently available to order

Here are some other products you might consider...

Understanding Media Economics

Format

Paperback

Customer rating

Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

Share this product

Understanding Media Economics by Gillian Doyle
Unavailable
Sorry, this product is not currently available to order

Description

An Introduction to Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. Written with the needs of non-specialists in mind. This book: * explains the fundamental concepts relevant to the study of media economics * considers the key industrial questions facing the media industries today * relates economic theory to business practice * covers a wide range of media activity - advertising, television, film, print media, and new media * looks at the impact of economics on public policy The study of media has traditionally been dominated by disciplines other than economics. In recent years, however, issues such competition and industrial concentration have spilt over into the agenda of mainstream media studies. An Introduction to Media Economics opens up these issues for non-specialists and offers a stimulating perspective on the contemporary media environment. This book will be an essential purchase for all students of the media and mass communication.

Table of Contents

Introduction to Media Economics Corporate Strategies Economics of Advertising Television Broadcasting Television Production The International Film Industry Print Media New Media Media Economics and Public Policy
Release date NZ
April 15th, 2002
Author
Country of Publication
United Kingdom
Illustrations
illustrations
Imprint
SAGE Publications Ltd
Pages
184
Dimensions
170x242x13
ISBN-13
9780761968757
Product ID
2067888

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Help & options

  • If you think we've made a mistake or omitted details, please send us your feedback. Send Feedback
  • If you have a question or problem with this product, visit our Help section. Get Help
Filed under...

Buy this and earn 697 Banana Points