Business & Economics Books:

Understanding Engagement in Transmedia Culture

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Paperback / softback

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Understanding Engagement in Transmedia Culture by Elizabeth Evans
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Description

This book offers a new, interdisciplinary model for understanding audience engagement as a type of behaviour, a form of response and a cost to audiences that, combined, offer value to the screen industries. Audience `engagement' has become the key priority of the screen industries. Understanding Engagement in Transmedia Culture explicitly asks what audiences and screen practitioners mean when they say content is `engaging' and uses audience focus groups and practitioner interviews to offer a model for understanding the relationship between the screen industry, the content it produces, and its audiences. In particular the model addresses engagement within transmedia culture. As digital screen technologies proliferate, audiences move seamlessly across and between different devices, content formats and distribution platforms, blurring the boundaries between film, television and videogames. This book offers a way of understanding audience engagement that is not restricted to a single media, but instead accounts for and adapts to the various ways in which screen content is experienced. Offering a unique approach by presenting practitioner and audience perspectives, it is perfect for students and scholars working in film and television studies, as well as media industries and audience studies.

Author Biography

Elizabeth Evans is Associate Professor of Film and Television Studies at the University of Nottingham, UK. Her research explores the intersection between media industries, audiences, technology and narrative. She is the author of Transmedia Television: Audiences New Media and Daily Life (Routledge, 2011).
Release date NZ
December 20th, 2019
Country of Publication
United Kingdom
Illustrations
17 Line drawings, black and white; 1 Halftones, black and white; 18 Illustrations, black and white
Imprint
Routledge
Pages
232
ISBN-13
9781138632790
Product ID
31466853

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