This is the all-in-one sales and marketing resource that gives entrepreneurs an edge in their business. "The Ultimate Small Business Marketing Toolkit" provides the hands-on guidance you need to implement an integrated sales and marketing program quickly and with minimum cost. Arming readers with dozens of tools and step-by-step instructions, it outlines proven strategies for reaching more customers, organizing the business, and maximizing revenue. You'll get inside the heads of customers without expensive research, be able to properly allocate precious sales and marketing resources, develop campaigns that target customers' needs, and identify beneficial partnerships.
Beth Goldstein, founder of Marketing Edge Consulting Group, LLC, has more than 20 years' experience in sales and marketing. She works one-on-one with clients across the globe and teaches at Boston University's School of Management. Visit her Web site at m-edge.com.