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Non-Fiction Books:

Twenty Ads That Shook The Worl

Format

Paperback

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Twenty Ads That Shook The Worl by James Twitchell
$35.99
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Description

In what is poised to be the seminal text on advertising, one of the US's most respected advertising and media critics offers a fascinating look at the 20 ads in the 20th century that have most shaped our buying decisions, our culture and global language. James Twitchell, preeminent scholar and author of the classic Adcult USA, deconstructs the ads that have most profoundly influenced our culture and marketplace, ads that have become signposts in our modern canon of consumerism. From Listerine's campaign of terror about halitosis to Nike's command to "Just Do It", he examines the geniuses behind the ads and how and why they have indelibly entered our popular lexicon.

Author Biography

James Twitchell is the author of Adcult USA: The Triumph of Advertising in American Culture and Carnival Culture: the Trashing of Taste in America.
Release date NZ
December 26th, 2001
Country of Publication
United States
Edition
New edition
Illustrations
illustrations
Imprint
Random House USA Inc
Pages
236
Dimensions
187x235x17
ISBN-13
9780609807231
Product ID
1675650

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