The book is really divided into two parts: the story of where TradeMe came from and how it got to the stage of selling to Fairfax, and; how TradeMe have grown since the sale and some of the key learnings from their successes and failures to date. All in all, a good read especially the first part which should be inspirational to all budding entrepreneurs. It will also give you a new appreciation that this business is not simply a eBay rip off!