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Tourism and Hospitality in Conflict-Ridden Destinations on Hardback
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Tourism and Hospitality in Conflict-Ridden Destinations

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Description

Tourism and Hospitality in Conf lict-Ridden Destinations provides insight into the various types of current and post-conf lict destinations worldwide and the steps that might be taken to transform them into future tourist destinations. Through both a conceptual and demonstrative approach, this book examines the steps destination management organizations as well as destination marketers need to take in order to improve their image in the eye of potential tourists. It also questions the extent to which tourism can alter the image of a destination and the possible destination marketing strategies that can be undertaken. Analysis of a wide selection of international case studies in countries ranging from Palestine to Myanmar to Northern Ireland provides a thorough and far-reaching academic study. Written by an international and multidisciplinary team of leading academics, this book will be of great interest to students, researchers and academics in the tourism as well as development studies disciplines.

Author Biography:

Rami K. Isaac is currently a Senior Lecturer in tourism teaching at Breda University of Applied Sciences in the Netherlands. He is also an assistant professor at Bethlehem University, Palestine. Erdinç Çakmak teaches courses on destination management, contemporary marketing, context related research techniques and international fieldwork at both graduate and undergraduate programmes at Breda University in the Netherlands. Richard Butler is currently an Emeritus Professor in the Business School at the University of Strathclyde, UK.
Release date NZ
April 17th, 2019
Audience
  • Tertiary Education (US: College)
Contributors
  • Edited by Erdinc Cakmak
  • Edited by Rami K. Isaac
  • Edited by Richard Butler
Illustrations
8 Tables, black and white; 16 Line drawings, black and white; 5 Halftones, black and white; 21 Illustrations, black and white
Pages
266
ISBN-13
9781138615212
Product ID
28968303

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