Business & Economics Books:

Total Quality Marketing

The Key to Regaining Market Shares



Customer rating

Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

Share this product

Total Quality Marketing by Allan C. Reddy
In stock with supplier

The item is brand new and in-stock in with one of our preferred suppliers. The item will ship from the Mighty Ape warehouse within the timeframe shown below.

Usually ships within 2-3 weeks


Delivering to:

Estimated arrival:

  • Around 28-31 January using standard courier delivery
    Unlikely to arrive before Christmas


Having achieved production quality, aggressive foreign firms are cleverly shifting emphasis to Total Quality Marketing, which is a dynamic market-driven concept that goes beyond the currently popular Total Quality Management approach. It centres on customer satisfaction as a way of achieving solutions to business problems. It is a market-driven idea that stresses customer satisfaction as crucial to the success of a business in a highly competitive modern business world. The concept is an enhanced version of the marketing mix - the familiar "4-P paradigm" in marketing. Thus, by incorporating quality into their product, price promotion and distribution strategy, firms can regain market shares; and can prevent further erosion of market shares to aggressive foreign competitors from Japan, Germany and the Newly Industrialised Countries (NICs). By not focusing on markets, firms risk losing their businesses to aggressive foreign firms. The work is aimed at business executives, scholars, researchers, policy makers of business and government, foreign firms and the general public. It has eight chapters. The first chapter presents the problem of loss of market shares. Chapter two evaluates imports to identify major competitors and what they export to the US. Chapter three focuses on the SWOT analysis, which evaluates the strengths, weaknesses, opportunities and threats of US versus foreign firms. Chapter four unravels the market share mystique. The following chapters introduce Total Quality Marketing, explain how Total Quality Marketing is currently carried out in some firms and show the integration of quality into marketing through company examples. The last chapter provides a concluding commentary by looking into the future.

Author Biography

ALLAN C. REDDY is Professor of Marketing at Valdosta State University, where he has been teaching marketing courses since 1980. Before that, he taught at Tennessee Technological University. He has written more than 50 articles published in various business journals and is a consultant to Johnson Wax Associates on international licensing. He also has consulting experience in health care. Dr. Reddy has published in Journal of Health Care Marketing and coauthored Marketing's Role in Economic Development with David Campbell (Quorum, 1994).
Release date NZ
September 30th, 1994
Country of Publication
United States
Praeger Publishers Inc
Product ID

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Help & options

  • If you think we've made a mistake or omitted details, please send us your feedback. Send Feedback
  • If you have a question or problem with this product, visit our Help section. Get Help
  • Seen a lower price for this product elsewhere? We'll do our best to beat it. Request a better price
Filed under...

Buy this and earn 1,003 Banana Points