A revised and expanded edition of a perennial favorite Integrating strategic, operational, and financial planning, this book answers questions needed for the preparation and structure of a business plan. With special focus on creative thinking and vision process, it provides methodologies for successfully constructing feasibility studies for new products, building short-term operation plans for units, and creating plans aimed at the capital markets. * Includes disk with form templates

Author Biography

E. JAMES BURTON returned to teaching after more than 16 years of hands-on operation of businesses he started, managed, and sold. Formerly president and founder of Professional Growth Associates, Inc., he is now Professor of Accounting and Executive Director, Jones Chairs of Excellence at Middle Tennessee State University.