Provides a system for people to achieve their goals and dreams. Enhances readers' reputation of being reliable, credible, and trustworthy Builds self-confidence to take on any endeavor Explains that it's not Disney Magic that will make life work, but the way someone works that makes their life magical Convinces readers that it is never too late to get better in any part of life Reveals many ways to manage life more effectively and efficiently An easy system to implement for daily planning Helps avoid regrets in life Previously published version sold 20K+ copies and is currently in several languages Lee Cockerell's Creating Magic has sold 93K+ copies and The Customer Rules has sold 28K+ copies