KEY SELLING POINTS: • According to marketing firm Marketing Sherpa, the buying power of tweens (ages 8-12) is over $200 Billion. • According to Forbes, there are eighty million millennials (the parents of my audience) in America alone and they represent about a fourth of the entire population, with $200 billion in annual buying power. • According to Nielsen’s, the children’s book market shows more growth than the overall U.S. book market: While the overall book market has grown 33 percent since 2004, the children’s book market has grown 52 percent growth since 2004, with a four percent compound annual growth rate. AUDIENCE: • Children aged 9-12 • Fantasy lovers • Fans of the archetypal Hero’s Journey