David Herman is the creator of a number of software products, including the U-Template™ for business planning and major life-change planning. In addition to his decades-long clinical work in paradigmatic psychoanalysis, the author, a former New Yorker now residing in New Zealand, is an award-winning research psychologist and has published articles on mental imagery in both the Psychoanalytic Review (where he was on the editorial board) and the American Imago. He has also organized and presented programs on scientific, cultural and political matters for the Association for Applied Psychoanalysis at the New York Academy of Science.