He’s got the biggest personality in business. His trademark line ‘You’re fired’ from The Apprentice is one of America’s most instantly recognizable catchphrases. He’s survived the biggest real estate bankruptcy in history and climbed his way back to the top. He’s Donald Trump, and he’s going to show readers the ‘Secret’ to succeed like he has.
His co-author is Bill Zanker, CEO of the Learning Annex, which he started with $5,000 in Bar Mitzvah money. It’s now one of Inc’s 500 Fastest Growing Companies for the second straight year, with over $100 million in sales.
The book is filled with the authors’ incredible personal stories from their rough-and-tumble rise to the top of their fields, plus the experiences of other top achievers, including Russell Simmons, Mark Burnett, and Vince McMahon. Readers will get the inside story on Trump’s recent clash with Rosie O’Donnell, how not to crack under pressure, the secrets to staying focused, how Trump himself stumbled and recovered multiple times on his way to the top, and much more. The book will feature the Trump IT test, created for this book, that will drive readers to see if they have what IT takes and in what areas they need to kick it up, plus a selection of the best Q&A’s from Trump’s incredibly popular Learning Annex Wealth Expos and true stories of success from students who are already practicing his ‘Think BIG’ strategies.
Author Biography
DONALD J. TRUMP, the 94th richest man in the world, is the very definition of the American success story. A graduate of the Wharton School of Finance, his real estate developments are the most prestigious addresses nationally and internationally, including the world-renowned Trump Tower. As the Emmy-nominated star and co-producer of the reality television hit The Apprentice, and the author of seven bestsellers. BILL ZANKER started The Learning Annex in 1980 with $5,000 in Bar Mitzvah money. It now has over $100 million in sales. Zanker is a classic serial entrepreneur who has also founded The Great American BackRub and Brainfuel, an online learning company. He has been featured in Success, Inc, Fortune, Forbes and Money magazines, and has been a regular guest on David Letterman.
