Business & Economics Books:

The Zero Dollar Car

How the Revolution in Big Data Will Change Your Life

Format

Hardback

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The Zero Dollar Car by John Ellis
$48.99
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Description

The Zero Dollar Car, written by John Ellis, former head of technology at Ford, explores the deep changes that Big Data will make to our lives in the very near future. A car is a perfect example. Right now cars are outfitted with sensors that gather valuable information about the driver and road conditions. What if the driver could trade that information for money? That information could be so valuable that it could pay for the car. Cars are only the beginning. Imagine the Zero Dollar House--would you be willing to trade the information sensors gather in your fridge, your bathroom, and elsewhere? Big technology companies like Apple and Google are already profiting from the sale of this kind of information, so why shouldn't we? Ellis tells the story of one of the unlikely pioneers in this business and aims to prepare readers for the incredible changes ahead, once consumers are in a position to profit from Big Data. It could result in major financial rewards for the consumer, but, Ellis warns, the sharing of data from home and car and elsewhere could also create serious and even deadly trouble. Car Today, House Tomorrow. Be Change Ready.
Release date NZ
November 10th, 2017
Author
Country of Publication
United States
Imprint
Barlow Publishing
Pages
184
Dimensions
159x231x18
ISBN-13
9781988025254
Product ID
26805213

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