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The Why of Consumption by Cynthia Huffman
The Why of Consumption by Cynthia Huffman
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The Why of Consumption

Contemporary Perspectives on Consumer Motives, Goals and Desires
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Description

What is the nature of motives, goals, and desires that prompt consumption behaviours? Why do consumers buy and consume particular products, brands and services from the multitude of alternatives afforded by their environments? How do consumers think and feel about their cravings? This book provides provocative answers to all of these questions. It brings together an international collection of authors from a variety of disciplines; they offer new and critical perspectives summarize key findings and provide important theoretical frameworks to guide the reader through the subject. The book is unique in its focus and its multifaceted approach. Anyone interested in consumption and consumer behaviour and research will find fascinating and important insights to illuminate the subject. Formerly only available in Hardback.

Author Biography:

S. Ratneshwar is Associate Professor of Marketing ans Ackerman Scholar at the University of Connecticut. He is also the Director of the Doctoral Program in Business Administration at the University of Connecticut.
Release date NZ
April 17th, 2003
Audience
  • Tertiary Education (US: College)
Pages
356
Dimensions
156x234x25
ISBN-13
9780415316170
Product ID
1682298

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