The Want Makers

Inside the World of Advertising: How They Make You Buy

By:

Eric Clark

Format:

Paperback / softback

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Description

Revealing, amusing and packed with inside information, The Want Makers is an eye-opening look at the advertising industry and how it hones the powers of persuasion. Pervasive, global and ever-growing, advertising affects the whole of our lives- the toys our children demand, the TV shows we watch, the cars we drive, the drugs our doctors prescribe, the candidates we vote for-and the promises those candidates make. Insiders, including the heads of top agencies, motivational psychologists, research gurus and giant advertisers, offer candid insights and often startling information into what they do-and how and why.

Release date NZ

April 26th, 2011

Author

Eric Clark

Audience

General (US: Trade)

Pages

416

Dimensions

152x229x24

ISBN-13

9781450231398

Product ID

10916424

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