The VW Beetle Story

By:

Giles Chapman

Format:

Hardback

Series:

Story of...

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Description

The KdF car, a German acronym for Strength Through Joy, was conceived by Adolf Hitler's Third Reich as a true German 'people's car'. There is precious little in the legacy of 1930s Nazi Germany that is positive, but after the Second World war and with a little help from the British the Volks Wagen really did help put the average man on the road in a car, designed by the great Ferdinand Porsche, that was reliable and well-built. First it set benchmarks for customer satisfaction across Europe, and sales soared. Then it arrived in North America and the slope-backed, rear-engined economy car became a cult hit. By the time the very last original Beetle was built in 2003, over 21m had been built, making it by a long chalk the best-selling single car model of all time. Although its concept is dated by modern standards, the Beetle magic is undimmed, which is why Volkswagen introduced an all-new, modern Beetle in 1998. It has carved out a niche as a distinctive and eye-catching car in a world of automotive clones.

Author Biography:

GILES CHAPMAN is an award-winning motoring writer. He has edited and written for numerous car magazines, and contributed to national newspapers. His books include My Dad Had One Of Those, Chapman’s Car Compendium, Cars We Loved in the 1950s, 1960s, 1970s and 1980s, and 100 Cars Britain Can Be Proud Of. He lives in Kent.

Release date NZ

September 1st, 2012

Author

Giles Chapman

Audience

General (US: Trade)

Pages

128

Series

Story of...

Dimensions

185x124x13

ISBN-13

9780752484600

Product ID

19871889

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