Business & Economics Books:

The Virtual World and Marketing

Format

Hardback

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The Virtual World and Marketing
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Description

This collection of essays is dedicated to reviewing, exploring, and reporting state-of-the-art virtual world and marketing issues in the broadest sense. It provides a readable, non-technical publication which offers a comprehensive presentation of marketing issues, trends, data, and likely developments in the virtual world. Readers will learn about analysis of the virtual ego, services, the concept of ethics, and virtual experiential marketing, among other pressing topics.

Author Biography

Dr Enes Emre Basar received a PhD in Production Management and Marketing from Ataturk University, Turkey. He has written and edited a number of academic books, and is currently conducting a research and development project supported by the Turkish government. Dr Aysel Ercis is a Professor of Marketing at Ataturk University, Turkey. She has published widely in various journals and has authored more than 80 peer-reviewed articles and book chapters. Her research interests are marketing management, the principles of marketing, brand management, marketing communications, consumer behaviour, sustainability marketing and marketing strategies.Sevtap Unal is a Professor at Izmir Katip Celebi University, Turkey, having received completed her Master's degree and PhD from Ataturk University, Turkey. Her research interests lie in the areas of consumer behaviour, consumer psychology, and marketing research. She has published numerous books and articles in both national and international journals.
Release date NZ
June 1st, 2018
Country of Publication
United Kingdom
Edition
Unabridged edition
Imprint
Cambridge Scholars Publishing
Pages
251
ISBN-13
9781527508750
Product ID
27869960

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