Business & Economics Books:

The Versatile Salesperson

Selling the Way Your Customer Wants to Buy


Paperback / softback

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The Versatile Salesperson by Roger Wenschlag
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This paperback edition presents a popular American selling strategy which shows salespeople how to perceive a buyer's expectations and accommodate them on the spot. It teaches the 'social styles matrix,' which allows sellers to assess their customer's buying style, and their own selling style, in order to increase compatibility and effectiveness. Examples, case studies, and anecdotes illustrate lessons and deepen understanding.
Release date NZ
August 23rd, 1989
Edited by Sharyn Skeeter
Country of Publication
United States
John Wiley & Sons Inc
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