Business & Economics Books:

The Versatile Salesperson

Selling the Way Your Customer Wants to Buy

Format

Paperback

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The Versatile Salesperson by Roger Wenschlag
$59.99
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Description

This paperback edition presents a popular American selling strategy which shows salespeople how to perceive a buyer's expectations and accommodate them on the spot. It teaches the 'social styles matrix,' which allows sellers to assess their customer's buying style, and their own selling style, in order to increase compatibility and effectiveness. Examples, case studies, and anecdotes illustrate lessons and deepen understanding.
Release date NZ
August 23rd, 1989
Contributor
Edited by Sharyn Skeeter
Country of Publication
United States
Illustrations
Ill.
Imprint
John Wiley & Sons Inc
Pages
206
Dimensions
155x228x14
ISBN-13
9780471503798
Product ID
3077883

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