The Ultimate Marketing & PR Book

Name: The Ultimate Marketing & PR Book
SKU: 27552057
Price: 47.00 NZD
Availability: InStock

Understand Your Customers, Master Digital Marketing, Perfect Public Relations

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Paperback / softback

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$47.00

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Description

If you want to be the best, you have to have the right skillset. From strategy, mobile and ecommerce to social media, SEO and PR, THE ULTIMATE MARKETING & PR BOOK is a dynamic collection of tools, techniques, and strategies for success. Discover the main themes, key ideas and tools you need and bring it all together with practical exercises. This is your complete course in modern marketing. ABOUT THE SERIES ULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.

Author Biography:

Eric Davies is a leading marketing expert who consults companies across the globe. Nick Smith runs a consultancy advising SMEs on digital marketing. Brian Salter has worked as a public relations expert and journalist on four continents. He has written several successful and well-respected books on the subject.

Release date NZ

January 3rd, 2019

Author

Audiences

Professional & Vocational
Tertiary Education (US: College)

Pages

480

Dimensions

134x214x38

ISBN-13

9781473683976

Product ID

27552057

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