The Total Package Image close
The Total Package on Hardback by Thomas Hine
The Total Package on Hardback by Thomas Hine
Show Hide Adult Content
The Total Package close

Art & Photography Books:

Home  
Books  
Arts & Photography  
History of Art & Design

The Total Package

Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

By:

Format:

Hardback
$73.00
Available from supplier

The item is brand new and in-stock with one of our preferred suppliers. The item will ship from a Mighty Ape warehouse within the timeframe shown.

Usually ships in 3-4 weeks
0 in Trolley
Free Delivery with Primate
Join Now

Free 14 day free trial, cancel anytime.

Buy Now, Pay Later with:

Afterpay is available on orders $100 to $2000 Learn more

6 weekly interest-free payments of $12.17 with Laybuy Learn more

Availability

Delivering to:

Estimated arrival:

  • Around 4-14 June using International Courier

Description

Subtitle: The secret History and Hidden Meanings of Boxes, Bottles, Cans, and other Persuasive Containers. Packages understand us better than we understand packages. Today's marketers know that they have to trigger desire instantly - and they do so visually, creating packages that make all the right promises, through hidden messages that play on our deepest fears and desires. In THE TOTAL PACKAGE the renowned design critic Thomas Hine reveals the sophisticated ways modern manufacturers appeal to our emotions in order to sell their products. Tracing the art and science of package design from its emergence in the last century to today's most instantly recognisable brand images, Hine has written an essential book for students of popular culture, designers, marketers and anyone who goes shopping.

Author Biography:

Thomas Hine writes on design and popular culture for the New York Times and other publication. he is the Multimedia editor of Bartlett's Familiar Quotations and the author of two previous books.
Release date NZ
February 5th, 1998
Author
Audiences
  • General (US: Trade)
  • Professional & Vocational
Illustrations
Section: 8, Colour/16 B&W
Pages
304
Dimensions
140x208x21
ISBN-13
9780316365468
Product ID
12986013

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Explore more by Thomas Hine

See all books by this author

I Want That! by Thomas Hine
$37.00
I Want That!
by Thomas Hine ~ Paperback / softback
Available - Usually ships in 3-4 weeks
King Charles the Second and the Cogans of Coaxdon Manor. a Missing Chapter in the Boscobel Tracts. with Illustrations and History of the Manor House. Edited by a Fellow of the Society of Antiquaries [I.E. Thomas Chambers Hine]. by King Charles
$49.00
King Charles the Second and the Cogans of Coaxdon Manor. a Missing...
by King Charles ~ Paperback / softback
Available - Usually ships in 3-4 weeks
The Rise and Fall of the American Teenager by Thomas Hine
$43.00
The Rise and Fall of the American Teenager
by Thomas Hine ~ Paperback / softback
Available - Usually ships in 3-4 weeks

Recommended for you

Recommended from your browsing history

Help & options

Filed under...

Books >
Arts & Photography >
History of Art & Design
Books >
Arts & Photography >
Commercial Art & Design
Books >
Non-Fiction >
Reference >
General Studies >
Cultural studies
Books >
Business & Economics >
Business & Management >
Management of specific areas >
Production & quality control management
Books >
Business & Economics >
Business & Management >
Sales & Marketing
Books >
Home & Garden >
Crafts & Hobbies