How does a company's internal communication help to create its identity in the minds of its employees and stakeholders? In what ways does a company's external communication affect its reputation in the market at large?
Corporate communication is a dynamic interplay of complementary and often competing orientations: unity and variety; consistency and creativity. The Theory and Practice of Corporate Communication offers a coherent, integrative approach by examing the topic and tasks from the framework of the Competing Values Perspective. This perspective allows for the exploration of corporate communication as a unified, highly interdependent function.
Alan Belasen (Ph.D., University at Albany; M.A. & B.A., Hebrew University, Israel) is currently chair of the M.B.A. program at SUNY-Empire State College and holds positions in the Department of Communica-tion at the University of Albany and in the School of Management at Union College. Belasen has taught organizational and corporate communication topics at both undergraduate and graduate levels at the De-partment of Communication, University at Albany, and the MBA program, SUNY-Empire State College for more than 15 years. His consulting and communication audit activities cover diverse organizations including private enterprises, not-for-profit organizations, and governmental agencies. His most recent book, Leading the Learning Organization: Communication and Competencies for Managing Change (Human Communication Series, SUNY Press, 2000), covers a wide range of communication processes and skills as well communication audits.