This text describes both the dynamics of change in business and a practical method for driving change forward, be it simple evolution or a major transformation. The authors aim to show how efficient businesses use change to reinforce their position, control their activity and future, and how a large part of this process involves the motivation and development of the workforce. They illustrate that, rather than reacting to external change, organizations should be anticipating needs and changing strategically. The text is based on ten "keys" to transformation, each of which can be used independently for a specific need or as a whole.
John Pendlebury is Director for the Manufacturing, Retail and Distribution sectors for EDS in Europe, Middle East and Africa, and previously a Vice President of A.T. Kearney.firstname.lastname@example.org Benoit Grouard is Founder and Chairman of Metapoles, a consultancy firm specializing in the use of new technologies for achieving major transformations and in the implementation of multimedia management systems. He regularly addresses senior executives on new approaches for extensive and high-speed change. email@example.com Francis Meston is a Vice President of the international management consultancy A.T. Kearney. He works on major change programmes throughout Europe and in the US for clients in engineering, telecommunications and retail sectors. He is a frequent speaker on the subject of transformation strategy for executive audiences and has featured in many business publications. firstname.lastname@example.org Through their work they have collaborated with large international organisations in strategy setting, operational implementation, the use of enabling techniques, and integrated programmes of change.