This book examines historical evidence for the success and failure of strategic decisions over the last thirty years, and considers why there are so many strategic moves which are subsequently reversed, and indeed why the failure rate of many strategic moves is high. Possible causes are explored, and a close examination is made of issues of misperceptions of the business environment, poor analysis and lack of creative thinking. The variety of papers cover wide-ranging perspectives on the subject, from ways of improving strategic decisions, to the numerous analytical techniques that can be used in strategic decision making.
About the author David Hussey is visiting professor in strategic management at Nottingham Business School, Nottingham Trent University, and an author and consultant linked to the global CIMID SA organization. He was with the Harbridge House Inc organization for nearly twenty years, and for most of them was managing director for the European consulting and management development activities. His consulting skills in strategic management and HR drew upon his experience in industry in marketing research, strategic planning and HRM. He was one of the founders of the Society of Strategic Planning, and is a director of the Japan Strategic Management Society. David Hussey is author of Business Driven Human Resource Management (Wiley, 1996) and editor of Rethinking Strategic Management (Wiley, 1995), The Implementation Challenge (Wiley, 1996) and The Innovation Challenge (Wiley, 1997). He is editor of the Journal of Strategic Change and of Cronera s Journal of Professional HRM. His consulting and educational work has taken him to many parts of Europe, North America, Africa and Asia Pacific.