Business & Economics Books:

The Startup Way

How Entrepreneurial Management Transforms Culture and Drives Growth

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Paperback / softback

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The Startup Way by Eric Ries
$40.00
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50% of people buy The Startup Way and The Lean Startup ~ Paperback / softback ~ Eric Ries.

Description

The Startup Way reveals how organisations of all sizes can harness startup techniques to drive growth. In The Lean Startup, Eric Ries, Entrepreneur in Residence at Harvard, created a global movement. Concepts like constant iteration, minimal viable products (MVPs), and pivoting have changed the language of business. Now he turns his attention to companies and organizations of all sizes. Ries has been working with giant firms like General Electric and Toyota to help them become more nimble, in order to spur growth and produce products and services that customers want. In The Startup Way, he shares his insights, stories and best practices, delivering a critical toolkit to solve all business challenges. Today every company needs to get faster and smarter. Read The Startup Way and discover how to embrace change, survive and thrive.

Author Biography

Eric Ries is an entrepreneur and the author of the New York Times bestseller The Lean Startup. He is the creator of the Lean Startup methodology, which has become a global movement in business, practiced by companies around the world. Ries has founded a number of startups and has advised on business and product strategy for startups, venture capital firms, and large companies, including General Electric. Eric served as the Entrepreneur in Residence at Harvard Business School and the Innovation Design Engineering Organization and he is the founder and CEO of the Long Term Stock Exchange. In 2015, he ran a Kickstarter campaign to produce The Leader's Guide, which went on to become one of the top Kickstarter book campaigns of all time. Eric lives in San Francisco with his wife and two children.
Release date NZ
October 16th, 2017
Author
Country of Publication
United Kingdom
Imprint
Portfolio Penguin
Pages
400
Dimensions
153x234x28
ISBN-13
9780241197264
Product ID
26776512

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